The Women’s Tour has been experiencing difficulties in obtaining sponsorship and thus keeping the competition active on the sporting calendar. This past Tuesday (21), through social media, former Labor Party representative and press secretary for Downing Street, Alastair Campbell, expressed support for the “GoFundMe” campaign, which aims to raise money for women’s matches .
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“Cycling has had a renaissance in recent years, for both men and women, and there is no doubt that big, high-profile events have been an important part of that growth. In difficult economic times, it is perhaps inevitable that sports sponsorship will be more difficult to secure. But it is an important event on the sporting calendar and worthy of support,” said Alastair Campbell.
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The “GoFundMe” movement, organized by SweetSpot, aims to raise around 100,000 euros to be able to finance “increasing organizational costs, as well as a deficit in sponsorship income”. This figure is also the first live stream of the event.
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