McLaren Applied buys VanMoof electric bike company

The brand had filed for bankruptcy in July

After declaring bankruptcy in July this year, the electric bicycle company VanMoof was acquired by Lavoie, a company managed by McLaren Applied. The news was disclosed through the social and official networks of both vehicles, last Thursday (31).

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The agreement between the companies will work in a way that Lavoie will carry out the insertion of capital in order to stabilize the economic crisis and the bankruptcy of VanMoof. In addition, the McLaren Applied company proposed to provide new strategies and plans to leverage the Dutch brand.

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“With its next generation of e-bikes, smart technology, innovative design and loyal customer base, VanMoof and Lavoie are a perfect fit. VanMoof has 190,000 customers worldwide and our commitment is to continue to keep these passengers on the road while efficiently stabilizing and expanding VanMoof’s business and continuing to develop its world-class products,” said Elliott Wertheimer, CEO of Lavoie.

McLaren Applied also stated that the intention is to reconcile the operation of the two companies by “combining and integrating their premium capabilities to create a next generation electric mobility business and establish a world-leading premium electric mobility offering”.

The news may have been received by consumers of the Dutch brand as a respite, since their electric bicycles are connected to each other and depend on the software available in the company’s application to perform the necessary unlocking. In this way, the company will be able to make new updates on its devices.

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