According to rumors, released last Monday (16), by the WielerFlits website, in 2024 Jumbo-Visma will be sponsored by the bicycle company called Lease a Bike, managed by Pon Holdings, which will provide guarantees and a budget for team improvements .
However, when asked about the possible sponsorship, a team spokesperson denied the information that was released by the vehicle. But, apparently, the company signed the agreement after Jumbo-Visma manager, Richard Plugge, was unable to finalize the merger with Soudal-Quick Step.
Currently, Pon Holdings sponsors Cervélo, a team that assists and supplies bicycles to Jumbo-Visma from the Cannondale, Gazelle, Focus and Schwinn brands. The Lease a Bike network is also part of the companies that endorse the team, but at a lower price.
Lease a Bike brand products are spread across the world, being present in the Netherlands, Germany and Belgium, with around 7 thousand franchises. According to information, the vast majority of the network’s equipment is electric bicycles and has 600,000 employees.
Previously, Jumbo-Visma sporting director Merijin Zeeman reported that they had a new team sponsor that could replace the Jumbo supermarket chains. The coach reported that he had already informed the board about the suggestion.
According to the vehicle, the coach had announced that conversations had been held with the new sponsor and that everyone would soon be able to find out more details about the union. “It is now certain that we can continue to build this team in the coming years. Am I saying the team is guaranteed? Yes, absolutely, although I can’t give any more details,” he said.